When starting a new business, it is essential for you to sit down and think of what you want to get out of your business and what you need to do to make those goals happen. Creating a vision for your brand from the very beginning is the best way to start manifesting goals and ideas for how to build your brand into something tangible. Next, you’ll need to pull your sleeves up and get to work putting your new business together block by block.
Now that you’re ready to start building your brand, let’s go over how you can get into brand marketing and begin executing those ideas to help create solid results. Keep reading for a guide on how to develop and grow a strong brand strategy.
Top Branding Actions To Get Started
Developing a long-lasting brand strategy is within your reach, you just need to have the right formula for success.
1. Draft Your Mission Statement
The foundation for any solid business plan is a summary of your goals and plans called a mission statement. This is a statement you can look back on or that your employees will look at to gain understanding for the overall goal of the company. Make is succinct and encouraging. Make it public or keep it private, but make sure your goals are out there in writing. It makes it a lot easier to proceed with a plan if you know your goal.
2. Figure Out Your Audience
Pigeon-holing yourself to one specific persona for your business will not only make it harder to market, but also keep you from profits from other sectors. Make sure you are broadening your scope a bit and allowing for more types of personas to get interested in your brand. While there may be one certain focal point, it is always fortuitous to have your reach extend as far as it can go. That being said, it is important to know who you can connect to help build your brand. Always have an audience in mind and grow from there. Of course you can’t be everything to everyone, so keep your focus on a few essential target demographics and begin your branding from there.
3. Create Your Brand’s Visual Identity
Now that you know your vision for your brand and your key demographics, it’s time to start building out visually who you are. You will need an eye-catching logo that is unique and clever. Go with a local or well-known artist if you aren’t artistic yourself. It helps to include the community at every level because getting potential customers to notice your brand at the start is very important.
4. Get A Professional Web Presence ASAP
Before you even have your mobile bar set up, it is incredibly important to start building a web identity for your business. Start an Instagram with a “coming soon” announcement on it and share some signature drinks, food items or merchandise you will be selling. Get people excited and talk about you. Start a TikTok and show yourself making the drinks.
LinkedIn will offer you more business contacts as well. Personal touches when it comes to small businesses are very important to customers nowadays. They want to see who is behind the bar and know your story. Be as open or as private as you feel comfortable, but make sure your BRAND is inviting to your online followers.
Also make sure to have an up to date website with a blog that is SEO optimized so you can stay ahead of your competition. Make your website easy to navigate with links to events you are working and to all of your other social media accounts. Having an inviting and easy to use website is a very important part of marketing yourself and your small business.
5. Know Your Competition
It is important to know the other businesses in your city that are in your field, so you know how to stay one step ahead of them when it comes to getting customers, the best events and the bigger sales. Be active in your community and make sure you are working any and all events you can, especially when you are first starting out. Go where the competition won’t, get customers your competition wouldn’t think of getting.
6. Promote Yourself
Now that you’ve got everything all set up, it’s time to promote you and your amazing mobile bar business. You’ve done all this hard work, now it’s time for people to start talking about you. Be willing to spend a little money on advertisements and don’t expect to blow up overnight. Growing a loyal customer base will happen if you are patient and get your brand out into the world. Try advertising with Instagram, TikTok, YouTube, local newspapers and magazines, local businesses, use PPC and content marketing as well. There’s a bevy of different ways to get your name out there, try them all and see what works best. Stick with it and don’t get discouraged if building your brand takes time. Be proud of all you’ve accomplished thus far and stick with it!
Ready To Take Your Business To The Street?
Finding the right mobile bar trailer is crucial to creating your mobile beer bar business. You want to make sure that your new trailer has all the amenities you will need to get your business off on the right foot and that’s where we come in. At Triple B Trailers, we’ve been in the business for over 50 years and have established our presence in the trailer industry by building quality products at competitive prices.
We are a small business that knows exactly what a small business needs to succeed. We strive to provide outstanding, personalized customer service. Triple B Trailers has the trailer you’ve been dreaming of. Contact us today to learn how our trailers can meet your mobile business needs.