As businesses around the country are opening back up, the restaurant and bar industry is still taking a hit due to the lingering effects of COVID-19. While the world may never be the same, adjusting and adapting to this “new normal” seems to be what small businesses must do to keep afloat in 2021.
For mobile bar businesses, standing out and being different is an asset. Being able to come up with new and innovative ways to stand out from your competition won’t just help you as the country readjusts, but will continue helping your business in the future as well. Here are some tips to help you stand out and thrive now and in a post-COVID-19 world.
Tip #1: Come Up With a Unique Selling Point (USP)
A unique selling point helps you identify what your company’s unique position in the marketplace is and highlights the ways your business stands out. This is also effective to help you see how you differ from your competitors and areas that need to be strengthened.
In example, if all the drinks on your menu are similar, you alienate potential customers by not having more variety. Having an assortment of different types of alcohol, sweet and savory, and non-alcoholic drinks will allow for customers to have fun coming back and trying the other options and gives you a wider idea of what sells the best and you can adjust your menu based on that as well.
Your USP can be your key differentiator and the reason your customers will repeatedly buy from you. It is an important part of your marketing strategy for attracting new customers and keeping your repeat ones happy.
Tip #2: Have a Look that’s Recognizable
Being noticed for your look is a great way to pique the interest of potential customers and the community as a whole. Having unique art, colors, graphics, sounds, etc. can really boost your visibility not only in person, but online too.
Not only should your physical bar business be trendy and eye-catching, but your logo and all your products you use should be personalized for your business. Customers take notice of these small details and it really impresses them when you show you believe in your vision and are willing to go all-in.
Tip #3: Get Social
Throughout this last year, we all used our phones as a lifeline to the outside world, as we weren’t able to be in it as much. This has changed the culture around social media quite a bit. Making videos, engaging with people online and showing a little more about yourself is what consumers eat up nowadays.
Through TikTok, Instagram and the like, you can showcase drinks, food, merchandise, art, and your unique business acumen without having to go anywhere. Videos that show how you set up your “drink of the week” or perhaps a new menu item that is “coming soon” can entice and engage potential customers.
Use these apps to highlight your next event and get a buzz surrounding your business before you even show up.
Tip #4: Selling Merchandise in Company with Drink Service
If you aren’t making fun t-shirts, tote bags or lapel pins that showcase your business in an interesting way, you are losing out on a huge revenue stream. People love to not only support local businesses, but stand out as much as you love your business to stand out. Not only are people supporting you financially, but they become walking advertisements for your business.
Team up with a local artist to create limited edition runs of branded merchandise that your customers can buy alongside their drinks. Have a tiny “gift shop” section and offer drinkware, apparel and accessories that feature your collaboration as well as your regular branded merchandise. Don’t over flood customers with options, give them high quality, well-made choices and see your revenue stream jump from interaction and sales.
Don’t miss out on a whole new way to grow and gain customers. Having a distinctive brand will get you far.
Adding all these ideas up will get you a business plan that can give your business a jump start after a long hiatus from being able to do what you love: serve drinks and give your customers that unique one-on-one touch only a mobile bar can give.
Customizable Trailers To Help You Stand Out
If you’re all set to go with your new mobile bar business, we can help you obtain what might be the most crucial tool to your business — the trailer itself.
Triple B Trailers has been in business for over 60 years and we’re here to help you get the perfect trailer to meet all of you and your customer’s needs. Our trailers are bar-ready and come in 6 different models for exactly the setup you need.
Ready to get your mobile beer bar on the road? Check out our website today and take a look at our selection!